Competing on Business Analytics

Abstract

Business analytics can provide Australian organisations with a means to gain competitive advantage in the face of increasing global competition. By using the Business Analytics Success Model, Australian organisations will be able to understand better how to gain competitive advantage with business analytics. The model is an original contribution in an important area of information systems research and will contribute to university teaching and research training. The empirical data and rigorous research protocols will enhance Australia's reputation as a leader in the area of organisational use of business-analytic systems.

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To explain how different types of business analytics (BA) users contribute to business value, we propose a new variance model call..

How does business analytics contribute to business value?

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